Digital Marketing Management
Daily Optimizations
Analytical data based Daily optimizations
- increased profit - decreased costs -
Website & Ad Management
The most influential step to success is optimizing. We believe in a strategy, data, and an analytical based approach. In order to successfully deliver the best returns possible to your business we need to treat it as our own. We accomplish this with daily digital marketing optimizations. Our team will monitor every piece of data we can collect, just to name a few: Bounce Rates, CTR, Conversions (ATC, IC, Form Submissions, Calls, Etc.), User Stickiness, Page Load Times, Keywords, and more. Through an analytical approach we will improve the website, our sales funnel, and advertising platform. Day-to-day management ensures we never miss a beat. We know the blood, sweat, & tears that goes into building your business, rest assured we will put just as much effort into your success as you do. We will work tirelessly to reduce your cost per lead and drive you sales with our years of experience in digital marketing. Take comfort in knowing that your return will far exceed your investment in us.
Website & Ad Management Optimizations
With our digital marketing management service we are constantly on the lookout for a way that we can reduce our customers cost per leads (CPL). The smallest reduction in cost per leads can have a drastic affect on profit for your organization. This is why we believe our management service is so essential.
A reduction of an average CPL by $4.00 can save you over $11,000! Here you can see some keywords you might be advertising for, our team sees the 95% of leads searching “Digital Marketing Hardware” are leaving the website the second it loads. This can indicate a number of things. The website might not be portraying this service correctly, the page may be loading slowly, the sales funnel may need more work, or countless other reasons. In this scenario we don’t sell hardware, and we don’t want to be spending money on irrelevant leads, not to mention this takes away from the potential of other hot keywords locking down sales. Also, “Professional Advertising Service” is sitting at a 45% bounce rate, slightly higher then we would like.
The Solution: Our team will code into the ad management platform ensuring that no phrase will ever contain the word “hardware” again. This gives other keywords an opportunity to collect data to which we will continue to optimize for a better CPL. Simultaneously we will optimize the website to better reflect how are team markets your business helping drive you more sales.
Digital Ad Managment Optimizations
Cost per Lead vs. Bounce Rate
Managing Page Speeds
A part of your daily management optimizations includes our team improving all webpages load times, this can significantly improve bounce rate (%). One thing we offer that truly separates us from competitors is the option for us to host your website on the most premium private servers in the world. We are able to offer this by cost sharing with all our clientele, this gives you an unbeatable rate for the worlds fastest servers. This in conjunction with our digital management optimizations ensures that web speed is not a factor in the loss of potential sales.
Managing Behavioral Flow
Our team is constantly monitoring how your leads interact with the website. If the flow is not inline with our marketing objectives sales funnel, we will make improvements to ensure leads are directed in a way that paints your brands whole picture as soon as possible. The average attention span on web pages are decreasing every day, so it is our job to ensure we manage your digital presence in a way that keeps everyone engaged.
Target Market Optimizations
Advertising & Website Demographic
When we develop your advertising platform or design your website you always receive a complete marketing analysis. It is one of the major benefits of working with us. We do this because we don’t just want to make you look good, we want quantifiable results. We will use the market analysis to segment your business into a profitable zone by leveraging what makes your business the better choice. With this digital marketing segmentation we will develop an ad platform and website that targets leads that convert.
Once we begin collecting data and managing your account we can optimize both your ad account and website to better serve the demographic that is converting best, further reducing our CPL and increasing your profit.
Managing Ad Keywords & Website Quality Scores
Monitoring each keywords “Cost per Sale” & “Page Quality Scores” daily is an integral part in increasing conversions, and decreasing our CPL. To the right you can see that targeting searches for photography costs us more, and its very low quality score is a massive part of this increased cost. This is because this landing page speaks nothing about photography, therefore people are not convinced to buy & the advertising platform punishes us for irrelevancy by charging us more for this lead. During web & ad management we would make the decision to either optimize the web page to better relevancy, or remove the keyword altogether. You may also notice “Canadian Web Design” & “Canada Ad & Web Design” also cost us more then similar search terms. Here we would simply disable the higher cost keywords making room for better converting terms.
This is all just a small part of the variables we look to optimize while digitally marketing your accounts. Time, data and knowing how to read the analytics to improve returns is what makes our website & ad management service so popular.
Keywords Cost per Lead (CPL)
You Don't Have to Listen to us, Just look at Some of our Clients Results
As you can see whether it’s week-to-week or month-to-month we successfully reduce the cost to acquire leads. Each month may differ from businesses high & low time’s, but our ultimate goal is to reduce the season’s average cost per lead (ACP), from year to year. It may not seem drastic, but the difference between an ACP of $19.00 to $15.00 is $11,500 lost! We aim to always lower both our highs and our lows. Naturally, the market fluctuates and it is important to always stay on top of digitally maintaining your ads and website when needed. This ensures stability not allowing your costs to jump back to its original point.
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We’d love to get in touch and learn more about you and your organizations goals. We look forward to helping you achieve even greater success. Click below for a free consultation on us.